Meet the Fam
Michael Edgerly, Founder/Creator
Sarah Testa, Marketing/Brand Manager
Joe Testa & Beth Testa, IT/Graphic Design
Katelynn Russo & Anthony Russo, Design consultants/Production assistants
Ryan Testa & Katie Brown, Public Relations/Sales/ Product design
Jake King, Sales consultant
29 Soap Co. Brand Ambassadors & My kids :)
Take a leap into a silky lather filled new world and discover the magic behind our handmade, just for you, soaps. Whether it's a burst of citrus or a touch of lavender, each soap is a reflection of our passion for crafting unique experiences. Embrace this sudsy journey with us!
Let your senses guide you through our array of scents and textures, each bar a masterpiece waiting to be explored. Dive into a world where your shower becomes a sanctuary of bliss and relaxation. Indulge in the artistry of artisanal soaps, crafted with care and love.
Be part of our story and let the designs of 29 Soap Co. by ME bring a little more fun into your life! Elevate your daily routine with a touch of luxury and self-care. Dive in and have fun!
Michael Edgerly
I founded 29 soap co. by ME for a whole bunch of reasons, some that I didn’t even know about, but I mostly needed something in my life. When my mom, Jan, passed away in 2022 it left a big old hole in my life. When you are involved in managing a loved one’s healthcare or just wellbeing in general and then that part of your life is suddenly gone, what do you do? I started as this as hobby, and we are working our butts off to try and create a successful brand! I currently live just a 10-minute walk from downtown Salem, MA with my cat, Gus. The goal of 29 Soap Co. by ME is to eventually build a brand that not only focuses on soaps and other skin/beauty care products, and beyond, but also to collaborate with other independent makers and brands to bring exciting and new products to your home.
Sarah Testa
Sarah started working with her Uncle Mike to help market the brand (because he’s geriatric and can’t use Instagram). Aside from marketing, Sarah also works full time and attends Bristol Community College. She has looked up to Uncle Mike as a father figure, and enjoys collaborating with him on a more professional, business scale.